500 WANTS YOU
The legendary Fiat 500 is coming back in only 500 days. We want your ideas
to help us build the new icon of Italian motoring. Here’s your creative
space. An international and interactive lab in which you may free your
imagination and emotions, to create a new 500 that speaks of you.
Personalize the home page, play with the Concept Lab, browse the 500-ology
and take part in the Designboom contest. Then find out what’s new: click
on
500 faces, draw a
mascot and
film with
500 ciak you.
499
500 wants a mascot
You, a designer.
Invent a mascot for the new Fiat 500. Use the technique you prefer,
give it the name you like and send it online. The best one will win 3,000
euros.
500 faces
You, a photographer.
Cheeky face, angel face, funny face, devilish face, bold face. Whichever
is yours, show it: interpret as you wish the classic 500 or one of its
details. The most amusing face to face will be transformed into animated
morphings.
500 ciak you
You, a videomaker.
Create your own video dedicated to the 500. Film it as you like: black
and white or colour, in the sunshine or in the rain, with special effects
or special affection. There are 90 seconds to tell us with irony, optimism
and lightheartedness about a new 500 that speaks of you.
Concept lab
You, a car designer.
Make your statement. Use this concept car design lab to create and
illustrate your vision of the Fiat 500. Colours, size, range of accessories
- everything is just a mouse-click away.
